Brand activations,
scored live
Product launches and brand moments in New York: a transparent violin that glows in your brand's color, a show guests film without being asked, and logistics your production team will like.
Guests film it. That's the medium.
A launch lives twice: once in the room, once in everyone's camera roll. The transparent violin is engineered for both — a custom instrument nobody in the room has seen before, glowing in the exact color of the product it is introducing. Nobody has to ask anyone to post.
For production teams, she is a simple line on the schedule: a clear technical rider that plugs into your AV, levels and cues settled at soundcheck, and her own professional sound for raw spaces and showrooms without a system. The reveal hits on time because it was rehearsed with your team, not improvised at doors.
She has done this for houses that do not compromise: a private evening at Louis Vuitton's Champs-Élysées flagship, the Audi e-tron launch party steps from the Eiffel Tower, Orange at the Théâtre Mogador, France's premier tech stage Laval Virtual — and New York rooms of the same caliber, the Ziegfeld Ballroom and the Metropolitan Club among them.
Factual performance history. No endorsement implied.
Skip the form: write directly with your date, venue and run-of-show. Answered within 24 hours, and the quote holds your date for 7 days.
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The activation, in movements.
How it unfoldsDoors
Live strings as the room fills — the signal that this is an evening, not a presentation.
The build
Ambient sets tuned to your soundtrack while the room mingles with the product.
The reveal
The headline moment: lights drop, the violin glows in the brand's color, and the product gets a processional instead of a slide.
The room after
Electric violin over the DJ — the part of the evening that ends up on everyone's story, with your product in the background of every frame.
From recent evenings — unedited
Producers ask.
Launch FAQWhat does entertainment for a brand activation cost?
Programs are quoted per event: format, venue and run-of-show set the number. The quote is exact, arrives within 24 hours, and holds your date for 7 days.
Can the violin match our brand colors?
Yes — that is the point of the instrument. The transparent violin glows blue, gold, green, red or white, set to your palette at soundcheck, and for evening formats the couture dress woven with light follows the same cue.
Has she played brand events before?
Yes: a private evening at Louis Vuitton's Champs-Élysées flagship, the Audi e-tron launch party steps from the Eiffel Tower, corporate events for Orange at the Théâtre Mogador, and France's premier tech stage, Laval Virtual. Factual performance history; no endorsement implied.
We're an agency. Can she present under our banner?
Yes, and it is routine: your agency fronts the event, she delivers the moment. One point of contact, materials prepared under your name where needed.
What about unreleased products and embargoes?
Discretion is the default. The run-of-show is rehearsed with your team, and nothing is posted from her side without your sign-off.
What formats are available?
Solo electric violin, violin over your DJ or soundtrack, or her hand-picked ensemble — DJ, drums, saxophone, sound engineer — with a single point of contact.
Corporate, by occasion: corporate & private events, holiday parties, galas & award evenings, yacht & harbor events. Agencies and planners: the partner program.
The reveal is once.
One artist, one event per date. Send the date, the venue and the run-of-show: an exact quote arrives within 24 hours and holds your date for 7 days.
Check availability